Corporate Reputation and Competitiveness
Gary Davies
This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron.
ปี:
2002
ฉบับพิมพ์ครั้งที่:
1
ภาษา:
english
จำนวนหน้า:
224
ISBN 10:
041528743X
ISBN 13:
9780415287432
ไฟล์:
PDF, 1.74 MB
IPFS:
,
english, 2002