Customer Relationship Management (Briefcase Books Series)
Kristin L. Anderson, Carol J. Kerr
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
หมวดหมู่:
ปี:
2001
ฉบับพิมพ์ครั้งที่:
1
สำนักพิมพ์:
McGraw-Hill Education
ภาษา:
english
จำนวนหน้า:
176
ISBN 10:
0071379541
ISBN 13:
9780071379540
ไฟล์:
EPUB, 309 KB
IPFS:
,
english, 2001
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